CRM
Sponsors and hospitality, fed by who's in the stands.
Turn every ticket into a fan profile.
Fan Passport lives inside the ticketing fans already use. One tap to join, rewards for showing up, and a profile your club owns.
One tap, inside the ticket.
No app to download. Fans join from the ticket they just bought, and start earning on their next scan.
Buy a ticket
Tap to join
Earn on the next scan
Riverton FC Passportnow+50 points. Scanned in at Gate C.
Every signal lands on one profile.
Gate scans, food, merch and every event, from the systems you already run.
Sarah MitchellGold · Season ticket, Section 104
Likely to renew
Recent activity
- Left at full time, Gate CTicketmaster · Oct 3, 9:28 PM
- North concession: 2 burgers, sodaSquare · Oct 3, 7:44 PM$18
- Bought Home jersey 2026Shopify · Oct 3, 7:41 PM$95
- Scanned in at Gate C, Riverton FC vs Bay AthleticTicketmaster · Oct 3, 6:52 PM
- Opened “Your game day guide: Bay Athletic”Mailchimp · Oct 2, 5:14 PM
- Entered the raffle “Signed match ball”Riverton FC app · Sep 28, 10:14 AM
- Answered “2026 season survey”Favorite player: Mateo Silva. Game-day food: tacos.Toutix surveys · Sep 21, 8:05 PM
- Came to Kit Launch NightTicketmaster · Aug 14, 6:41 PM
Your rules. Your rewards.
Design the tiers, perks and quests. Fans earn for showing up, bringing friends and coming back.
Tiers8,022 fans
Gold2,000 to 3,499 points
Starts at
0 points
Fans in Gold
1,190
Perk
Early kit accessMerchandise · the new kit a week before release
PerksGold · 1,190 fans
Gold perk
Every tier
- Bronze10% off concessions
- SilverEarly playoff tickets
- GoldEarly kit access
- PlatinumSideline access
Quests3 live
Bring a first-timerReferral · a friend's first home game
+100
Three away daysAway games · 3 matches this season
+150
Kit launch to Fan FestEvents · Kit Launch Night, then Fan Fest
+80
Quests
Bring a first-timerDone
Three away days2 of 3
Kit launch to Fan Fest1 of 2
New quests appear here
Bruno reads every profile after every game.
Who's drifting, who's coming Saturday, who's worth a call.
In plain English, in bands you can act on.
Who might not renew?
Bruno
Updated after Sat Oct 3
533 fans are At risk of not renewing for 2027, 39 more than last week, and these five have spent the most.
| Fan | Band | Why | Last seen |
|---|---|---|---|
| Andre LewisGold | At risk | Spending at games down since July | Aug 29 |
| Kevin ParkGold | At risk | Came to 2 of the last 10 home games | Aug 29 |
| Marcus BellGold | At risk | No scan since Aug 22 | Aug 22 |
| Ben NovakGold | At risk | Passed his tickets on at 4 games | Aug 22 |
| Tom ReyesSilver | At risk | Came to 2 of 18 home games | Aug 8 |
Renewal offer
To533 fans At riskEmail
Hi First name, your seat in Section is held for 2027 until Oct 31.
Renew this week and bring two friends to Fan Fest on Nov 14, on us.
Segments that update as fans walk in.
Build a segment once. It refills itself every game, and the offer goes out on its own.
Comeback list
412
Fans where
Tier
is
and
Missed
in a row
and
Andre Lewis3 in a rowAug 29
Kevin Park3 in a rowAug 29
Marcus Bell4 in a rowAug 22
38 fans joined after Sat Oct 3
Comeback offer
Segment
When a fan joins this segment
Comeback list · 412 fans
Text message
Text a comeback offer
2 for 1 on the next home game
Task
Flag to the ticket office
Due on game day
188 fans back through the gate in the last 30 days
The club owns every profile.
Fans opt in, choose how you reach them, and can leave any time. The data stays yours, even if we part ways.
Sarah MitchellGold · Fan since March 2024
Can we contact her?
- Email marketingSaid yes
- Text messagesSaid yes
- Partner offersNot asked
- App notificationsSaid no
Last change: App notifications, Said no · Sep 28
One annual contract per club.
Quoted on your first call.
Toutix for clubs
- Fan Passport
- CRM
- Ticketing
- No ticket fees for the club
- Nothing to install
Fan Passport questions.
Do fans need to download an app?
No. Fan Passport lives inside your ticketing, and inside your club app if you have one. Fans join with one tap.
What counts toward points?
Whatever you choose: home games, away trips, spend, surveys, bringing a friend, renewing. You set the values and the tiers.
Which systems does it read from?
Your ticketing, point of sale, merch store and email tools, including Ticketmaster, Square, Shopify, Stripe, HubSpot and Mailchimp.
Can we use our own tier names?
Yes. Name the tiers, choose the perks, and decide what resets each season and what carries over.
Bring us last season's attendance.
We'll show you the profiles Toutix would have built.
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